Bookstores
Loyalty for bookstores
Readers who like your curation come back. Give them one more reason.
What keeps customers from coming back
The challenges for bookstores
A new release arrives and you can’t tell the people who read that genre.
Book gifts bring customers who don’t come back.
Suggested program
Points and rewards
A suggestion to get started. You set the numbers in the dashboard and change them whenever you want.
Example rule: 1 point per real, redeemed for books, bookmarks and in-store events.
Ideas using what Clubbo already does
- On Plus, gift cards for people who give books as presents.
- Tiers for readers who buy every month.
- Birthday points as a gift.
- Referrals: readers bring friends and both earn points.
In practice
An example club for bookstores
A fictional store in this industry running the suggested program: the customer’s card, the purchase recorded at the counter and the message that arrives on WhatsApp.
Club card
Livraria Página ViradaLivraria Página Virada ClubExample
Otávio (example customer)
Points
640
1 point per real
- Leather bookmark150 pts
- Spot in the book club400 pts
- Paperback book800 pts
At the counter
- Customer
- Otávio (example)
- Purchase
- Two novels
- Amount
- R$ 119,80
+119 points
On WhatsApp
Livraria Página Viradaautomatic message
Hi, Otávio! You earned 119 points at the Livraria Página Virada club. You now have 640. You can already redeem them for: spot in the book club.
Illustrative example: the store, the customer and the amounts are fictional. In Clubbo, you set the rules and numbers in the dashboard.
Other industries
See also
Start today
Set up your store’s club today.
Create your account, pick cashback, points or stamps, and sign up your first customer at the counter in a few minutes.
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