Sporting goods
Loyalty for sporting goods stores
Shoes wear out, balls go flat, seasons change. Athletes always come back, ideally to you.
What keeps customers from coming back
The challenges for sporting goods
Running clubs and teams buy wherever they have a contact.
Seasonal customers disappear the rest of the year.
Suggested program
Cashback
A suggestion to get started. You set the numbers in the dashboard and change them whenever you want.
Example rule: 5% cashback valid for 90 days.
Ideas using what Clubbo already does
- Referrals: a runner brings the whole running group.
- Tiers for athletes who buy regularly.
- Expiring balance with an automatic reminder.
- On Plus, gift cards for people buying a present for an athlete.
In practice
An example club for sporting goods
A fictional store in this industry running the suggested program: the customer’s card, the purchase recorded at the counter and the message that arrives on WhatsApp.
Club card
Arena EsportesArena Esportes ClubExample
Bruno (example customer)
Cashback balance
R$ 30,40
5% back, balance valid for 90 days
Balance valid for 90 days
At the counter
- Customer
- Bruno (example)
- Purchase
- Running shoes and socks
- Amount
- R$ 459,00
+R$ 22,95 cashback
On WhatsApp
Arena Esportesautomatic message
Hi, Bruno! You earned R$ 22,95 in cashback at the Arena Esportes club. Your balance is now R$ 30,40 and it’s valid for 90 days.
Illustrative example: the store, the customer and the amounts are fictional. In Clubbo, you set the rules and numbers in the dashboard.
Other industries
See also
Start today
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