Auto parts
Loyalty for auto parts stores
Mechanics decide where the parts are bought. Make them choose your store.
What keeps customers from coming back
The challenges for auto parts
Manufacturers and distributors run their own programs for repair shops.
End customers buy a part and you never see them again.
Suggested program
Points and rewards
A suggestion to get started. You set the numbers in the dashboard and change them whenever you want.
Example rule: 1 point per real on parts and oil changes, redeemed for tools and shop supplies, with tiers for mechanics who buy regularly.
Ideas using what Clubbo already does
- Tiers: shops that buy more earn more points per real.
- Rewards with stock control: wrench, jack, cleaning kit.
- Search by CPF, phone or code at the counter: the salesperson records the sale without stopping the service.
- Referrals: mechanics bring in other mechanics.
In practice
An example club for auto parts
A fictional store in this industry running the suggested program: the customer’s card, the purchase recorded at the counter and the message that arrives on WhatsApp.
Club card
Points
1,420
1 point per real on parts and oil changes
- Cleaning kit400 pts
- Wrench set1,200 pts
- Hydraulic jack2,500 pts
At the counter
- Customer
- Valdir (example)
- Purchase
- Oil and filter change kit
- Amount
- R$ 186,00
+186 points
On WhatsApp
Autopeças Roda Livreautomatic message
Hi, Valdir! You earned 186 points at the Autopeças Roda Livre club. You now have 1,420. You can already redeem them for: wrench set.
Illustrative example: the store, the customer and the amounts are fictional. In Clubbo, you set the rules and numbers in the dashboard.
Other industries
See also
Start today
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