Optical stores
Loyalty for optical stores
Glasses get replaced every year or two. Be top of mind when the time comes.
What keeps customers from coming back
The challenges for optical stores
Contact lenses and accessories go online.
The whole family wears glasses, but only one person knows your store.
Suggested program
Cashback
A suggestion to get started. You set the numbers in the dashboard and change them whenever you want.
Example rule: 5% cashback with a long expiry of 365 days.
Ideas using what Clubbo already does
- Customers who haven’t been back in 300 days get a reminder of the balance they can use on their next pair.
- Referrals to bring in family and friends.
- Cashback on accessories and contact lenses, so customers come back in between.
- A birthday bonus to spend on accessories or lenses.
In practice
An example club for optical stores
A fictional store in this industry running the suggested program: the customer’s card, the purchase recorded at the counter and the message that arrives on WhatsApp.
Club card
Ótica Visão ClaraÓtica Visão Clara ClubExample
Sérgio (example customer)
Cashback balance
R$ 44,50
5% back, balance valid for 365 days
Balance valid for 365 days
At the counter
- Customer
- Sérgio (example)
- Purchase
- Complete prescription glasses
- Amount
- R$ 890,00
+R$ 44,50 cashback
On WhatsApp
Ótica Visão Claraautomatic message
Hi, Sérgio! You earned R$ 44,50 in cashback at the Ótica Visão Clara club. Your balance is now R$ 44,50 and it’s valid for 365 days.
Illustrative example: the store, the customer and the amounts are fictional. In Clubbo, you set the rules and numbers in the dashboard.
Other industries
See also
Start today
Set up your store’s club today.
Create your account, pick cashback, points or stamps, and sign up your first customer at the counter in a few minutes.
- 7 days free on Plus
- No credit card to try it
- No setup fee