Building materials

Loyalty for building materials stores

Build loyalty with the people who decide where a project buys: the contractor and the property owner.

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What keeps customers from coming back

The challenges for building materials

Masons and electricians take their clients to the stores they know.

A project lasts months and purchases are spread across several stores.

Big chains and manufacturer programs compete for the same professionals.

Suggested program

Cashback

A suggestion to get started. You set the numbers in the dashboard and change them whenever you want.

Example rule: 3% cashback on project purchases and 4% at the Professional tier, for masons, electricians and contractors who buy regularly.

Ideas using what Clubbo already does

Tiers: professionals who bring in more projects move up and earn more cashback.
Referrals: the professional refers the property owner and both earn.
Balance valid for 90 days, at the pace of the project, with a reminder before it expires.
Multiple locations: the balance is valid at every store.

In practice

An example club for building materials

A fictional store in this industry running the suggested program: the customer’s card, the purchase recorded at the counter and the message that arrives on WhatsApp.

Club card

Depósito Bom TijoloDepósito Bom Tijolo ClubExample

Marcos (example customer) Professional

Cashback balance

R$ 82,30

3% back on project purchases; 4% at the Professional tier

Balance valid for 90 days

At the counter

Customer: Marcos (example)
Purchase: Cement, sand and mortar for the project
Amount: R$ 1.240,00

+R$ 49,60 cashback

On WhatsApp

Depósito Bom Tijoloautomatic message

Hi, Marcos! You earned R$ 49,60 in cashback at the Depósito Bom Tijolo club. Your balance is now R$ 82,30 and it’s valid for 90 days.

Illustrative example: the store, the customer and the amounts are fictional. In Clubbo, you set the rules and numbers in the dashboard.

Other industries

Set up your store’s club today.

Create your account, pick cashback, points or stamps, and sign up your first customer at the counter in a few minutes.