Wine and liquor stores

Loyalty for wine and liquor stores

Make sure the Friday-wine and game-day-beer customer thinks of you first.

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What keeps customers from coming back

The challenges for wine and liquor stores

Customers buy on impulse wherever they happen to be.

You have great labels, but no way to tell the people who like them.

Holidays sell a lot, and the rest of the year not so much.

Suggested program

Points and rewards

A suggestion to get started. You set the numbers in the dashboard and change them whenever you want.

Example rule: 1 point per real, redeemed for labels and accessories from your rewards catalog.

Ideas using what Clubbo already does

Rewards with stock control: corkscrew, wine glass, house bottle.
On Plus, gift cards for year-end presents.
A birthday bonus in points.
Customers who haven’t been back in 45 days get a reminder of their saved points.

In practice

An example club for wine and liquor stores

A fictional store in this industry running the suggested program: the customer’s card, the purchase recorded at the counter and the message that arrives on WhatsApp.

Club card

Adega Bom RótuloAdega Bom Rótulo ClubExample

Eduardo (example customer)

Points

1,240

1 point per real

Corkscrew300 pts
Crystal wine glass900 pts
House wine1,500 pts

At the counter

Customer: Eduardo (example)
Purchase: Two bottles of red wine
Amount: R$ 158,00

+158 points

On WhatsApp

Adega Bom Rótuloautomatic message

Hi, Eduardo! You earned 158 points at the Adega Bom Rótulo club. You now have 1,240. You can already redeem them for: crystal wine glass.

Club for people aged 18 or over only.

Illustrative example: the store, the customer and the amounts are fictional. In Clubbo, you set the rules and numbers in the dashboard.

Other industries

Set up your store’s club today.

Create your account, pick cashback, points or stamps, and sign up your first customer at the counter in a few minutes.